By trademarking your business name, you brand the face of your company. If your business sells products, you may wish to register your business name for trademark as well as your products. However, registering a trademark makes it easier to enforce while offering wider protection. Trademarks vest once they’re in commercial use, so you don’t need to register a trademark in order to have one. Am I Required to Register My Business Name for Trademark? Their purpose is to protect against consumer confusion. However, people often use the term trademark to reference both. A service mark is a word, logo, phrase, symbol, or design used to brand and distinguish a service from all other services. A trademark prevents this scenario from happening, allowing you to focus on managing your business’ reputation.A trademark is a word, logo, phrase, symbol, or design used to brand and distinguish a good from all other goods. Ina world where anyone can use a business name, a business’ ability to build a reputation and become a distinct entity that customers can trust, is harmed.Ī great business would lose customers to businesses that would use its name to confuse customers into thinking their products and services were your business’. How customers perceive your business and its products and services will determine your ability to earn and grow revenue and attain profitability. Trademarks communicate a set of values, standards of quality, and expectations of customer experience that make it easier for customers to decide among a world of choices.Ī business’ reputation is everything. Trademarks help customers to quickly navigate through their choices. Today’s marketplace is hyper-competitive. If you do not come across your preferred business name in the search, and you successfully trademark your business name, you will have the comfort of knowing that you are not unwittingly infringing on another business’ trademark. The trademark registration process involves search through the United States Patent and Trademark Office database of trademarks. You don’t want a rival using your business name to gain customers because customers associate your business name with your products and services.Ī trademarked business name also gives a business a greater sense of seriousness than one that is not trademarked.Ī major reason why you should trademark your business is to ensure that you are indeed the legal and exclusive owner of a business name. You should take care to choose a business name that reflects the values of your business, and that is simple and memorable.Īs we hinted above, an important reason for trademarking a business name is to ensure that the business name is not misused or misrepresented. It is essential to have a corporate identity so that customers develop a strong relationship with the company.Ĭustomer loyalty ensures that your business will be able to retain the money spent by customers in your business, because they trust the company. The business name is one element of the development of a unique brand. Many businesses choose to trademark their business name so that they can create a corporate identity that customers can develop a connection with. You can’t start a business called Facebook or Meta and benefit from customer expectations around the brand, because that would infringe on Meta’s rights. Because both names were trademarked, the company has exclusive rights to that business name. That name of course has now been changed to Meta, given the toxicity of the Facebook brand and the need to reframe the company as a champion of the metaverse. For instance, customers associate social media platforms such as Facebook, Instagram and WhatsApp, with the “Facebook” business name. Protect Your Right to Your Products and ServicesĬustomers identify trademarks with businesses, so it’s important for a business to ensure that they protect their exclusive rights to a business name. In this article, we will discuss some reasons why many businesses choose to trademark their business name. A trademark may be placed on a label, a package, a voucher, or on a product. An individual, business or some other legal entity may own a trademark. A trademark is a kind of intellectual property (IP) made up of a recognizable design, sign, or expression, identifying a business’ products or services from those of its competitors.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |